Howies Hockey Tape

March 2016 - July 2017

Howies Hockey Tape is a performance & lifestyle hockey brand that is wildly popular with both the current and next generation of hockey players. Supplying the majority of NHL & NCAA teams with tape, laces, and stick wax, Howies is a name brand that is only getting bigger. Players everywhere swear by #StickWIthTheBest.

While working as an intern at Howies, I was the only designer at a rapidly growing company. Responsibilities included social media marketing, apparel design, and packaging design. While at Howies, our Instagram outreach grew over 50% to 150,000+ followers. I also introduced seven different apparel products, including sweatshirts, hats, and sweatpants.